This coordinated set of designs, created for a high-end shopping mall in Dallas, TX, captures the project’s inviting and humanistic approach. It draws inspiration from the significant architectural elements and dynamic activity of the mall’s primary social gathering space, yet provides an iconic simplicity to each project component.

An extensive collection of design collateral was produced in concert with a large inter-disciplinary team which designed all aspects of this of this multi-year, multi-million-dollar project. Shown here is a small selection including the palette of patterns; business-identity system; and website, shopping bag, and fleet graphics.